![]() ![]() The per ticket cost to you for putting on the event.Ideally, the actual price is as close as possible to the perceived value (without going over). The actual price - which can be greater or less than the perceived value - is what the customer actually pays.Here it is perception, as much as reality, that drives the transaction. Perceived value is what the customer thinks they will get out of your event. ![]() There are three key components to value-based pricing: perceived value, the actual price, and the cost per ticket for the event. Event Pricing Method: How Can I Apply Value-Based Pricing? This is called value-based pricing, and it’s this framework that allows you to maximise your revenues, and - if you manage your costs appropriately - your profits. Ultimately, there’s only one way to get customers to put down their credit cards: price your event at the level they’re willing to pay. Others look at similar events and default to that price (“competitive” pricing). Many organisers simply price their event somewhere above their costs (“cost-plus” pricing). A smart ticket pricing strategy is essential to driving a profit - but it’s not always easy to determine which approach is right. Pricing can be one of the more stressful parts of organising an event.
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